Green U 2012 Speakers

Caitlin Bristol 
Global Manager, Green, eBay Inc.

A writer, designer, and sustainability strategist, Caitlin believes you can have your organic cake and eat it too. At eBay, Caitlin drives strategy and programs that leverage the power of eBay Inc. businesses to articulate and advance more sustainable forms of commerce – like the Patagonia Common Threads storefront, and the eBay Box reusable shipping pilot. She also serves as managing editor for, the online home for the eBay Green Team, a community of 300,000+ people that have pledged to “buy, sell, and think green every day.” Before joining eBay, she managed content and lead creative for – a leading voice in stylish, sustainable living. There she worked on strategic programs and media campaigns with companies such as Intel, Safeway, Method, Sprint, Dwell, Levi’s, and Electrolux. When she’s not working towards the seamless integration of sustainability into our everyday lives, she can be found exploring the San Francisco Bay Area on two wheels.

Michael Bronner
Vice President, Dr Bronner’s Magic Soaps

Michael Bronner is a grandson of Emanuel Bronner, founder of Dr. Bronner’s Magic Soaps. Michael was born in 1975 in Los Angeles and lives in Carlsbad, CA. He became Vice-President of Dr. Bronner’s in 2000 and is primarily responsible for the company’s international expansion. Under his leadership, sales of Dr. Bronner’s Magic Soaps in Japan, South Korea, and other international markets have grown from less than 1% to over 20% of the company’s revenue. Today Michael is taking a leadership role in opening new markets for Dr. Bronner’s in Europe, the Middle East and Asia.

Allison Cook
Director of Community Engagement, Story of Stuff Project

Allison designs the media, outreach and advocacy strategies for all our movies, most recently for The Story of Citizens United v. FEC and The Story of Broke. The Project’s longest serving staff person, Allison managed the production of several successful offline learning tools, including a curriculum for high school students and a study guide for faith communities. Prior to joining the Story of Stuff Project team, Allison worked with the Sustainability Funders workgroup and the Funders Network on Transforming the Global Economy. She also currently volunteers as a medic with the Berkeley Free Clinic.

Zem Joaquin
Founder / CEO, ecofabulous

Zem Joaquin, Green Design and Strategy Consultant, is the Founder and Editor-in-Chief of, a website that dedicated to finding the best of the best when it comes to sustainable, sexy, stuff. Zem also applied her eco-chic talents to Condé Nast’s House &Garden magazine as the former Eco Editor and currently to Domino Magazine as Contributing Eco-Editor. She also hosts a segment on apopular morning radio show and co-hosts episodes on national television programs such as Kimmora Lee Simmons “Life in Fab Lane,” and the upcoming Adrian Granier “Alter Eco” program. Zem regularly featured in various print, online and television channels, and she is frequently introduced and quoted as an industry thought leader and green design authority. A certified green building professional, protogé of William McDonough and long-time fashionista, Zem consults on eco-design projects for individuals and corporations.

Rachna Kejriwal
Marketing Director, Kejriwal Paper USA

An engineering graduate from Johns Hopkins University, Rachna spearheaded the US marketing of her family’s stationary business. She then realized the great possibility in using sustainable materials to manufacture paper. With a consumer stronghold, the business turned its focus to 100% recycled fibers and paper. Rachna has been a fierce advocate for recycled materials in paper and beyond with retailers and wholesalers in the US and beyond.

Pamm Larry
Initial Insitgator / Chief Rabble Rouser, Prop 37 and Director,

Pamm Larry is the Original Instigator for Prop 37, the force behind the LabelGMOs campaign aiming to give Californians the right to have foods containing GMOs labeled. She started her journey two years ago driving town to town to build a network across the state of California to get GMO food labeled. As a mother, grandmother,  former midwife, farmer and business person. Pamm has always been interested in healthy food and is passionately committed to consumer’s rights. She has lived in Chico, California for 34 years, and cares deeply about the planet and all life on it.

Stacy Malkan
Award Winning Author Co-founder, Campaign for Safe Cosmetics

Stacy Malkan is the author of the award-winning book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry” and co-founder of the Campaign for Safe Cosmetics, an international coalition of health and environmental groups working to eliminate harmful chemicals from personal care products. Stacy has been a leading advocate and spokesperson for safer products since 2002. Most recently, Stacy was the media director and lead spokesperson for Proposition 37, the California Right to Know Campaign to Label Genetically Engineered Foods, a landmark ballot initiative in California. Prior to her work as an environmental health advocate, Stacy worked for many years as a journalist, magazine editor and newspaper publisher in the Colorado Rockies.

Jeremiah McElwee
Executive Whole Body Coordinator, Whole Foods Market

Jeremiah McElwee started his career in the natural food/lifestyle industry at a small herbal apothecary in Harvard Square and has been with Whole Foods Market since 1997. He spent 6 years traveling the country conducting training sessions on the quality and efficacy of Whole Foods Market and 365 Everyday Value Private Label products and Whole Body programs. He works diligently to deliver value to all Whole Foods Market stakeholders through his passion, innovation, and love for all things Whole Body. McElwee worked as a brand manager for Weil Nutritional supplements and was involved in countless product developments and launches. McElwee continues to study all aspects of integrative health care, herbalism, nutrition, and personal care.

Domenica Peterson
Chief Visionary Officer, Global Action Through Fashion

Domenica’s professional career has focused on using fashion as a tool to solve global problems and she has worked with industry leaders in Fair Trade Fashion. She has led social entrepreneurship organizations, coordinated international aid projects and worked for the U.S. based Fair Trade pioneer TransFairUSA on the first certification standard for Fair Trade apparel and textiles in the US. She worked in London doing public relations for the Fair Trade fashion label PeopleTree and in Brussels sewing for the couture fashion label NATAN. She founded GATF to create a more equitable and sustainable world through fashion. GATF provides education & informational resources for consumers, producers & fashion industry professionals. In addition to GATF, Domenica is a contributing writer for and Coco Eco Magazine and sews for Mark Zunino Couture.

Debbie Raphael
Director, California Department of Toxic Substance Control 

Debbie Raphael has spent the last 20 years working for the Cities of Santa Monica and San Francisco and has dedicated her professional career to creating partnerships that protect human health and the environment by managing the use of chemicals in commerce. She has forged alliances between diverse stakeholders in order to build support for benchmark environmental initiatives, which in many cases have been replicated across the nation. Raphael is recognized internationally as the architect of San Francisco’s groundbreaking Precautionary Principle legislation and spearheaded the citywide adoption of a precautionary approach to environmental decision-making.
Raphael takes a pragmatic approach to chemical regulation. She has successfully crafted and implemented local legislation regulating toxic chemical content in consumer products including phthalates in children’s products and mercury in fever thermometers. Raphael has been at the forefront of a statewide effort to reformulate consumer products through product re-design, incentives, and consumer right-to-know efforts. As Director of the Department of Toxic Substances Control, Raphael is honored to work side-by-side with departmental staff dedicated to protecting public health and the environment from toxic harm.

Walter Robb
Co-CEO, Whole Foods Market

Walter joined Whole Foods Market in 1991 operating the Mill Valley, CA store until he became president of the Northern Pacific Region in 1993 where he grew the region from two to 17 stores. He became Executive Vice-President of Operations in 2000, Chief Operating Officer in 2001 and Co-President in 2004. In 2010, Robb was named Co-CEO along with John Mackey and joined the Whole Foods Market Board of Directors at that time.  An avid organic advocate, Robb is on the Advisory Board for the Organic Center for Education and Promotion. He is also on the Board of Regents for the University of the Pacific. Robb is on the Board of Directors for both the Whole Planet Foundation and the Retail Industry Leaders Association. He serves as Chairman of the Board for the Whole Kids Foundation.

Andy Ruben

Andy Ruben is the co-founder of commerce Internet start up, Yerdle. He previously spent ten years at Walmart, where he was widely recognized for initiating their sustainability efforts, reimagining their private brands supply chain and leading e-commerce initiatives such as grocery delivery. A TED speaker who has been featured on NPR’s All Things Considered and in The New York Times and The Wall Street Journal, Ruben, one of Walmart’s youngest corporate officers, has testified before the US Senate and House of Representatives as an expert in business and sustainability. He is one of six leaders (including Hall of Fame Coach John Wooden) featured in the book Organizational Champions, and his accomplishments have been highlighted by bestselling author Daniel Goleman (Emotional Intelligence) and Pulitzer Prize winning writer Tom Freidman.

Aaron Schiller
Director of Business Development,

Aaron brings to Causes his many years of experience working with Brands on their Philanthropic, CSR and Sustainability initiatives. He specializes in creating engaging campaigns that bring consumers nonprofits and corporations closer together. He is full of enthusiasm and passion doing what he can to make a difference in the world. Prior to his work with Brands, Aaron was a high school special education teacher.

Erin Schrode
Co Founder TTG and Student, New York University

Erin Schrode is a young ecoRenaissance woman. As the “face of the new green generation,” the co-founder and spokeswoman of Turning Green promotes global sustainability, youth leadership, environmental education, and conscious lifestyle choices. After working in disaster response in Haiti, she founded and launched The Schoolbag, a youth education project to provide tools and materials for students in need, as well as initiate active citizenry and environmental stewardship. An award-winning ecopreneur, Erin is US Ambassador to One Young World, spokeswoman for top organic brands, and, as The White House said, “a dynamic, passionate and ambitious young woman committed to creating big change everywhere she goes.” She is in her third year as a DEANS Scholar at New York University – studying abroad in South America, after terms in the Middle East, West Africa, and Europe. Having visited over fifty countries, Erin has developed a keen global perspective and hopes to inspire her peers to take action and make the world a more sustainable and just place for future generations.

Renee Sharp
Acting Director of Research and Senior Scientist,

Renée Sharp, MS is a Senior Scientist and California Director for the Environmental Working Group where she leads statewide and national efforts to develop public policy that protects human health and the environment, with an emphasis on toxic chemicals. She has served two terms on the Community Advisory Panel for the Kaiser Research Program on Genes, Environment and Health and has also served on the RPGEH Bioethics Advisory Panel.Renée holds Masters and Bachelors degrees in biology from Pennsylvania State University and Rice University, where she worked on the environmental and human health impacts of electricity production, conservation planning, and forest ecology. Once a professional wilderness guide, Renée still spends most of her time hiking, climbing, skiing and rafting when not sitting in front of her EWG computer.

Cameron Sinclair
Executive Director/Chief Eternal Optimist, Architecture for Humanity

Cameron Sinclair was trained as an architect at the University of Westminster and at the Bartlett School of Architecture, University College London. During his studies Sinclair developed an interest in social, cultural and humanitarian design. His postgraduate thesis focused on providing shelter to New York’s homeless through sustainable, transitional housing. After his studies, he moved to New York where he worked as a designer and project architect. In 2006 Sinclair and Architecture for Humanity co-founder Kate Stohr compiled a bestselling book Design Like You Give A Damn: Architectural Responses to Humanitarian Crises, following up in 2012 with Volume [2]: Building Change From the Ground Up. He is heavily involved in bringing socially relevant building into academia and serves on advisory boards of the Acumen Fund, the Institute for State Effectiveness and the Ontario College of Art and Design. Sinclair is a TED prize recipient and is a Young Global Leader of the World Economic Forum. In 2008 Architecture for Humanity and its co-founders Sinclair and Stohr were named as recipients of the Design Patron Award for the National Design Awards. The following year Sinclair and Stohr were jointly awarded the Bicentenary Medal by the Royal Society of Arts for increasing people’s resourcefulness.

Paul Towers
Organizing & Media Director, Pesticide Action Network North America

Paul joined PAN in summer 2011 bringing more than eight years experience in community organizing, fundraising and organizational development with environmental, health and social justice organizations. Before coming to PAN, he directed Pesticide Watch and Pesticide Watch Education Fund, sister California organizations dedicated to reducing pesticide use and promoting healthy farming. Previously, Paul was a community organizer with New England-based Toxics Action Center, and he is a graduate of Green Corps, the field school for environmental organizing. Paul’s media background comes from serving as Public Affairs and General Manager of KDVS-FM and as a co-founder of Common Frequency, a media justice nonprofit. At PAN, Paul provides support to partner organizations and communities, coordinates the Corporate Control Team, and acts as primary contact for print media, television and radio. Paul speaks conversational Spanish.

Adam Werbach
Founder,; Founder, Saatchi & Saatchi S

Adam Werbach is the author of the new book Strategy for Sustainability, published by Harvard Business Press. As Chief Sustainability Officer of Saatchi & Saatchi, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and AT&T. Werbach worked with Walmart to engage the company’s two million Associates in its sustainability effort, creating the Personal Sustainability Project (“PSP”).  In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States.

Zak Zaidman
Co-founder and CEO, Kopali

Zak is the co-founder and CEO of Kopali, a brand of incredibly luscious, perfectly rich, pure dark chocolates crafted entirely at the point-of-origin of the cacao. Certified organic and fair trade, Kopali’s chocolates are every bit as important as they are delicious. Motivated by a deep purpose and guided by a clear strategy, Kopali’s chocolate sweetness has already managed to reach, delight and inspire millions of fans while helping to support thousands of farmers who in turn care for ecosystems that support all life. This is a dream come true for Zak whose ultimate vision is harnessing the power of enlightened commerce to help create a more just, compassionate, and sustainable world for all.