Recap 2012 – Right To Know College Road Tour

Teens Turning Green hosted a wildly successful “Right to Know” College Road Tour during April and May 2012.
The tour stopped at 
10 California Universities to engage and inspire students about simple steps for conscious living.

Check out our video of the tour as it unfolded!

Filming and Editing by: Duncan Rogoff and Beth Nelson

Teens Turning Green launched the Right to Know College Road Tour in early April 2012, an unprecedented call to action for Earth Month, for college students across California. Traveling school to school in a Kia Sportage CUV, the Right to Know College Road Tour hosted a Eco Pop Up Expo on ten campuses between April and May, raising awareness about the “Right to Know” California Ballot Initiative to Label GMO Food and to engage student leaders to participate in Project Green Challenge 2012. PGC 2012 is a 30 day eco challenge during the month of October for high school and college students around the world to transition from conventional to conscious living.

“We are young people on a mission to save the world by affecting change in our daily lives! Step by step, one by one, we are being the change we wish to see,” says 21-year-old Teens Turning Green co-founder Erin Schrode.

The Right To Know College Road Tour started from the TTG offices in Sausalito on Monday, April 9 with the fuel-efficient Kia Sportage towing a trailer piled high with all the contents the Eco Expo. The Tour included the following stops.

April 10 – University of Southern California, Los Angeles (USC)

April 11 – University of California, Los Angeles (UCLA)

April 14 – San Diego State University, Imperial Valley’s 2012 Earth Day Celebration

April 16 – University of California, San Diego (UCSD)

April 17 – University of San Diego (USD)

April 19 – University of California, Santa Cruz (UCSC)

April 27 – University of California, Santa Barbara (UCSB)

April 28 – California Polytechnic State University, San Luis Obispo

May 3 – Sonoma State University

May 18 – Stanford University

What is the Eco Expo?

The Eco Expo features informational displays, sampling of ethical products in all aspects of lifestyle, samples to showcase the best in green, and simple steps for eco living. Events are co-hosted by TTG and students leaders on each campus.

 What are the goals of this Road Tour?

To inform students of and collect signatures for the Right to Know California Ballot Initiative, promote PGC 2012 and foster new relationships with student leaders.

 What is the Right to Know California Ballot Initiative all about?

Volunteers across the state of California are hard at work collecting the 850,000 signatures needed by April 22 in order to get the GMO Food Labeling initiative on the November ballot – and thus ensure our Right to Know and right to health for future generations.Students on California campuses are making an impact by gathering signatures for this vital initiative. The tour will spread the word about its importance and how to sign the petition! For more info see


Note: More than 80% of processed foods at U.S. grocery stores are likely to contain genetically modified ingredients. (GMO’s). Help us gather some of the 850,000 signatures of California voters needed to ensure that the California Right to Know Genetically Engineered Food Act of 2012 makes it onto the November ballot. Let us know if you want to get involved. Click Here


TTG Right to Know Tour Sponsors                                              

Platinum Sponsors:  Nature’s Path and Natracare
Gold Sponsors: eBay Green, Whole Foods Market, and Richard and Rhoda Goldman Fund
Silver Sponsors: Desert Essence, Dr. Bronner’s Magic Soaps, Kejriwal USA, Keep a Breast Foundation, and Juice Beauty
Bronze Sponsors: Niman Ranch, Swisspers Organic, EO Products, and Green Smart.


The Right to Know College Road Tour would not have been possible without the help from our amazing sponsors. Click above to check out all of the companies and organisations who believed in this project!


One of our Road Tour organizers, Jonathan Foley, kept a blog as he traveled around the state with the Tour. Check out his entries above.


During our Road Tour we were lucky enough to have a top notch videographer on site for all of our events and travel. Check out the finished segments here!



Click above to check out all the pictures from the Road Tour! Includes events, travel and preparation.


PGC 2013



Find out more about Project Green Challenge 2012, including how you can register to be part of this month long challenge to transition from conventional to conscious!



Click here to get all the details, information, and updates on the California Ballot Initiative to Label GMOs from the labelgmos website.