After the great success of Project Lunch with elementary and middle school students, we launched Kids Turning Green in 2011! This effort aims to empower young people to change the world and inspire kids of all ages to take action for a healthier, just, sustainable future.
Kids are idealistic in the most beautiful ways. When we are young, we believe that everything should be ‘right.’ Children don’t get the media bias, the corporate sway, so their voices are truthful. It is amazing to see the power of that voice when given a platform and inspiration! Kids respond to simple facts – and food is one issue that resonates with and is relevant to everyone. They understand the concepts of good and bad, nutritious and unhealthy. Plus, great-tasting organic cheddar bunnies seal the deal! Kids become invested when they can see, taste, feel, and smell ‘organic.’
Our campaign is built around youth engagement and involvement; we want people to take action! And that certainly includes the young ones too. KTG allows us to reach, support, and collaborate with a demographic below our typical 13-19 age range. And teachers and parents have generated amazing energy around the movement!
First Kids Turning Green Chapter
One fantastic, devoted first grade teacher at Venetia Valley School in Marin County started the first Kids Turning Green Chapter. With her students and our support, Thalia is greening her first grade classroom and documenting all in her First Graders Go Green blog, such that others can follow her lead. Read Thalia’s blog on our site about her journey with KTG and EO Products. Here is a photo of the first ever Green Clean Closet in her Northern California classroom: