Abercrombie + Fitch

Stop The Spray, your toxic fragrance must go away!

Teens Turning Green is committed to stoping the the pollution of our air, and bodies by demanding that toxic fragrances such as A + F’s “Fierce” be banned from production. In order to encourage discussion and awareness of this issue Teens Turning Green is opening an anonymous forum. We want to hear your story, whether you feel comfortable sharing your name or not.

Have you worked at A + F and experienced health problems because of prolonged exposure to their fragrances? Or are you a consumer who cant stand to even walk by the store because of the smell? Other things to share? Let us know!



Former Protests 

San Francisco
In front of A+F store at the Westfield Mall, students protest the spraying of the their signature fragrance, Fierce, and raise awareness of “toxic trespassing” (photo: right).

- View photos from protest
- Watch protest video
- Read the A + F response on its Facebook page

New York City

- Watch videos of the protest here
- Read the press release
- See photos from the protest



Tell A+F “They Stink:” Post a remark on the A + F Facebook page, sign our petition, and organize a protest in your community to keep the pressure on them.

Get Involved: Contact info@teensturninggreen.org. We’ll send a packet with information, posters, and next steps to help you prepare to host a protest.

Download more information:
- See suggestions for posting notes on A + F social media platforms
- Sign the petition
- View our video letter to the A + F CEO
- Join us and organize a protest
- Get the A + F protest poster
- Read the Abercrombie + Stench blog post

A new study by Campaign for Safe Cosmetics reveals that Abercrombie + Fitch Fierce contains many hidden chemicals that post a health risk. Daily, A + F requires staff to repeatedly spray Fierce in the store’s dressing rooms, retail space, on the clothing, and from ceiling sprayers that blow the spray outside the stores into the commons. Teens Turning Green is calling on A + F to stop spraying toxic and untested chemicals without notification or consent! We want this action to STOP! Please join us to demand that A + F cease this practice immediately.

Sign The Petition!



To: Mike Jeffries, CEO, Abercrombie + Fitch  (View the video letter)

We, the undersigned, are formally demanding that Abercrombie + Fitch immediately stop spraying Fierce fragrance in and around all A + F stores, permeating indoor and common outdoor air space with harmful chemicals. Spraying a fragrance with harmful ingredients has negative impact on environmental and human health in particular for A + F employees and shoppers. All are being exposed to these ingredients without notifying them of potential harm and without consent. Everyone has a right to clean air, and to informed consent about chemical exposure. The A + F policy of using air sprayers inside stores that waft into common areas outside the stores is violating those rights.

study recently completed by the Campaign for Safe Cosmetics showed that the Fierce fragrance contained more ingredients than were on the label. According to product tests conducted at an independent lab, and a science analysis of chemicals on the label, A + F’s Fierce was found to contain:

  • 11 chemicals not listed on the label due to a loophole in federal law that allows companies to claim fragrance ingredients as trade secrets.
  • 8 sensitizing chemicals associated with allergic reactions such as asthma, wheezing, headaches and contact dermatitis.
  • Diethyl phthalate – a chemical linked in recent human studies to sperm damage in adult men, abnormal reproductive development in baby boys, and behavioral problems in children.

The Village at Corte Madera, an open air mall in Marin County, California, with an A + F store has received many shopper complaints reporting experiencing negative effects from the A + F fragrance, including headaches, sore throats, coughing and nausea. Because of the complaints and follow-up by mall management, this particular A + F store agreed to remove the two sprayers at the front of the store. This demonstrates that there can be simple change in practices to protect our air, health and environment.

We are prepared to mobilize similar efforts to stop the spraying of this harmful fragrance at A + F stores in locations across the country if this practice doesn’t stop.

Please advise us of your intent within 30 days to stop the practice of spraying harmful products in your stores and in the commons around your stores.


Teens Turning Green Campaign Members



Click Here to Sign Petition






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